Luck ... NEXT!

POUR HOMME CO-CHIEF CREATIVE OFFICER JEFFREY: For the seasonal refresh of the Luck campaign, we went back to Cole Hunter Edinburgh. For some reason, people seemed to like the idea of him as a very overgrown leprechaun. So this time, we went for overgrown and just a bit raunchy leprechaun.
PH CCO JAKE: Plus, it's very very ... Cole. He's not wearing anything behind the pot o' gold, by the by. His idea. Said it would help him get into the right mood. And, well, people liked it, so I guess it worked.

Compared to seasons past, Luck did in fact show a slight uptick in sales. This was helpful, as the much anticipated A-Line was experiencing delay after delay. In fact, it wouldn't launch until after the annual refresh of the Rogue ad, and the unexpected debut of its spinoff fragrance.

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On the one hand ... I have no excuse. On the other hand ... je ne regrette rien! (Mostly because I restrained myself and didn't let the description go where it could have gone.)

Originally, I tried to do the rainbow with Enhanced Godrays, and at first it seemed to work, but then I put it in a scene with a backdrop and other lighting, and the godrays just turned red, for some reason. So I went another route.